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Lay’s looks coast to coast for inspiration | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
Harmeet Singh

Lay’s has brought back its Do Us a Flavour contest, this time with a patriotic twist.

The Tastes of Canada theme this year asks contest participants to submit flavour ideas based on regions – Western Canada, Ontario, Quebec or Atlantic Canada – for a chance to win $50,000 and 1% of their flavour’s future sales. The four finalists, who will be announced in August, will each be from one of those regions.

Read more: http://strategyonline.ca/2015/02/26/lays-looks-coast-to-coast-for-inspiration/#ixzz3SyRcidc3
 

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